Goodwell is dedicated to creating environmentally conscious products that empower people to make a better choice in their daily oral care routine. Their products redefine the human ritual of personal care through innovation, technology, and impact.
They are a carbon neutral company, so just by simply using their products you can write off at least two things you do every single day as being neutral to your carbon footprint. They are a 1% for the Planet member company who allocates one percent of their revenue to initiatives that give back to environmental nonprofits to create a healthier planet.
They are deeply involved in design and innovation efforts in their business and beyond, and believe that good design will be the catalyst to solving some of the world's most interesting problems. They have been recognized by the likes of National Geographic, Fast Company and other notable publications for their unique and alternative approach to the stagnation of typical oral care products.