Two years ago, Hilma’s founders looked at their medicine cabinets and noticed something was off. Other products in their homes were changing. They could pronounce the ingredients and read about their sourcing. And most importantly—they actually worked.
But their medicine cabinets were still full of the same stuff we grew up on—those brightly colored tablets, sugary syrups, and pills that looked like candy. Without another option, they found themselves turning to those sugary pills by default. They realized that they needed a new standard for getting back on our feet.
When they looked for the products they wanted, they found that the natural options weren’t backed by science. And the products backed by science didn’t hold up to their clean label standards.
That's when they decided to create the standard they were looking for — natural remedies, backed by science.