A product containing too many ingredients will give you a micro-dose of each, rendering the effectiveness of each of those ingredients virtually useless. Fewer ingredients means higher dosages. They believe that delivering targeted ingredients in higher concentrations maximizes their products’ efficacy.
We all have a right to know exactly what we put on and in our bodies, so that we can judge its use, benefit, or potential harm. This is so important that they have placed every ingredient – the exact percentage formulation in fact – directly on the front of our bottles for all to see and share. How radical!
Inferior ingredients produce inferior results. Quality matters. They believe that the shortest line from what comes out of the ground to what goes on or in your body produces optimal results. They make sure that every ingredient is carefully sourced and transported directly from the best producers around the world—from organic farming whenever possible—to ensure purity and freshness. They do the hard work so you don’t have to.